SPEAKER, PUBLICIST, FOUNDER

Priscilla Vega is the founder and principal of PR Vega (@pr.vega), a full-service public relations studio specializing in representing visionary startups, purpose-driven brands, and creative entrepreneurs across fashion, beauty, lifestyle, culinary, and environmental industries. With a background as a media specialist for NASA, a PR strategist for The Nature Conservancy, and an events producer for Oracle and Cisco, Priscilla blends strategic expertise with a personal passion for amplifying meaningful brands.

While Priscilla’s heart remains rooted in supporting female entrepreneurs, PR Vega has expanded to represent a diverse range of clients, including startups like Popsmith and Table Culture Provisions in Petaluma, as well as Marin Agricultural Land Trust (MALT), a land trust dedicated to protecting Marin County’s farmland for agricultural use in perpetuity. This evolution reflects her commitment to partnering with brands and organizations that align with her values and vision.

As a mother herself, Priscilla understands the challenges and big wins that come with building a business while raising a family. Her journey is featured in Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family, alongside so many other passionate female entrepreneurs doing ALL THE THINGS. It's definitely worth the read!

DEATH DOULA, THERAPIST

Caroline Lee is a death doula and somatic psychologist on a mission to change how we talk about—and experience—death, dying, and mental health. With a deep belief that the end of life deserves just as much care and intention as the beginning, she supports individuals and families in navigating this profound transition with dignity, agency, and compassion.​​​​​​​​
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Blending somatic psychology with psychedelic-assisted therapy, Caroline helps people process grief and loss by tuning into the body’s wisdom. She makes space for the messy, the raw, and the deeply human—believing deeply in our capacity to heal, and so much of that being accessed through being witnessed in what is true.​​​​​​​​
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Beyond her one-on-one work as a therapist, Caroline is passionate about breaking down the stigma around aging, loss, and mortality. Through educational content and public conversations, she challenges outdated narratives and empowers people to embrace these topics with openness and courage. Talking about death is talking about life. ​​​​​​​​
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CELEBRITY HAIRSTYLIST

Ashley Streicher is one of the most sought-after and relevant hair stylists in the industry. Her effortless approach to hair, as well as her ability to embrace one's natural texture, is what keeps clients flocking. After years of training under some of the best experts and brands in the industry—from Edward Tricomi to Bumble and Bumble and Toni & Guy—Ashley landed in Los Angeles and founded the eponymous Beverly Hills beauty studio @striiike with her two sisters: eyebrow expert @kristiestreicher and celebrity makeup artist @jennstreicher. The studio has become a cult phenomenon and exemplifies the sisters’ natural approach to beauty.​​​​​​​​
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Ashley continues to be a force in the industry, creating coveted red carpet looks for clients like Mandy Moore, Rachel Brosnahan, Sarah Paulson, and Kiernan Shipka. She collaborates editorially with top fashion photographers and creates looks for national and international ad campaigns. She has been featured in the pages of Vogue, The Hollywood Reporter, and more. She has been featured in the pages of Vogue, The Hollywood Reporter, InStyle, and more. Today, Ashley continues to see clients at STRIIIKE while consulting with some of the biggest haircare brands in the industry. She currently splits her time between LA and “Upstate California”, where she can ground herself in nature and enjoy being a mom.​​​​​​​​
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FOUNDER, AUTHOR, HOST, PRODUCER

Ellen Marie Bennett is the founder and Chief Brand Officer of @hedleyandbennett, a trailblazing kitchen essentials company. A multi-hyphenate, Ellen balances her roles as a business owner, chef, TV personality, home renovator, wife and mother of two. Half Mexican, half English, a passion for cooking led Ellen to Mexico City for culinary school at age 18. She returned to LA to cook professionally in some of the city’s best kitchens, including the two-Michelin-starred restaurant Providence, where she realized there was ample room for improvement in the standard kitchen workwear. Starting with only $300, Hedley & Bennett launched with a single apron, reimagining the kitchen staple with professional-grade quality that was also stylish. Now, the multimillion-dollar company has grown beyond its beloved apron collection to revamp even more kitchen essentials with pro-grade knives, kitchen linens, and more. In addition to being an acclaimed author from her memoir Dream First, Details Later, Ellen’s debut home-design show, Kitchen Glow Up, premiered in May 2024 and returns for its second season in 2025.
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